27 Dec Welcome! So why should you be here?
Somehow you have found your way to my site and I am extremely grateful!! Along with my friend Juwon Melvin, I have been running a social venture (LifeSoap Company) a little over 6 years now.
Throughout this journey I’ve learned a lot about startups, marketing, sales, branding, finance, and PR. We’ve had some great features (Oprah, NBC, SELF, etc.), brought clean water to 1800+ school children through our business and have tremendous relationships with our customers. We’ve also made some huge mistakes and suffered huge losses.
With this site, I hope to share everything I have learned in running a startup so you can benefit and avoid huge mistakes.
Here’s a preview of what you can expect:
- Starting a business with little cost
- Low cost, scrappy marketing tactics
- Landing in big publications
- Operating a business on a minimal budget