Welcome! So why should you be here?


Welcome! So why should you be here?


Somehow you have found your way to my site and I am extremely grateful!! Along with my friend Juwon Melvin, I have been running a social venture (LifeSoap Company) a little over 6 years now.

Throughout this journey I’ve learned a lot about startups, marketing, sales, branding, finance, and PR. We’ve had some great features (Oprah, NBC, SELF, etc.), ¬†brought clean water to 1800+ school children through our business and have tremendous relationships with our customers. We’ve also made some huge mistakes and suffered huge losses.

With this site, I hope to share everything I have learned in running a startup so you can benefit and avoid huge mistakes.

Here’s a preview of what you can expect:

  • Starting a business with little cost
  • Low cost, scrappy marketing tactics
  • Landing in big publications
  • Operating a business on a minimal budget



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